Bonifacio High Street pulsed with energy on April 24, 2026, as it transformed into the neon-lit S.H.I.N City, a vibrant commemoration of the partnership between Nongshim and Gymboree Marketing International, Inc. It was a full-day multisensory event where every corner buzzed with laughter, excitement, and the unmistakable aroma of freshly prepared ramyun.

One of S.H.I.N City’s highlights was the Ramyun Station, where guests got to make, taste, and vote for their favorite ramyun variant. There was also an activity area where attendees could shoot hoops, try the claw machine, and test their strength, with guaranteed prizes awaiting anyone willing to take on the challenge. A massive photo wall featuring aespa, the global brand ambassadors of Shin Ramyun, added to the excitement. Guests eagerly snapped photos, capturing moments against larger-than-life visuals that blended K-POP energy with the brand’s bold identity.

While Nongshim is best known for its iconic Red Shin Ramyun, one of the standout flavors at the event was Toomba, a creamy and spicy stir-fry noodle with a garlicky, cheesy profile, perfect for binge-watching K-Dramas.

With its immersive setup and dynamic activities, S.H.I.N City didn’t just showcase flavors, it created an experience that allowed guests to dive deeper into the world of Shin Ramyun’s Spicy Happiness in Noodles.